The Global Group Unveils Its Enhanced Brand Identity
Updated brand identity represents Global’s evolution to serve the needs of a changing workplace.
TORONTO, CANADA – May 11, 2015 – The Global Group, a leading manufacturer of quality workplace furniture solutions, today announced the official launch of its updated brand identity in preparation of the company’s 50th anniversary next year. The new logo is a nod to the legacy it represented for almost 50 years while clearly reflecting Global’s future direction. The simple yet bold color and shape maintains a strong sense of the company’s heritage and core values.
"For nearly five decades, Global has witnessed the evolution of the modern workplace and has responded to the changing demands," says Joel Feldberg, President and CEO of The Global Group. "This new brand identity builds on our legacy while conveying a fresh, modern look and feel that reflects the direction we are going as a company."
The updated brand identity reinforces The Global Group’s commitment to building workplace furniture that delivers great value by combining modern design, dependable quality and exceptional service – a combination that has been the key formula for Global's success since its inception.
"The logo and brand platform helps Global communicate what the company represents today, and going forward," says Alan Breslow, Executive Vice President Sales/Marketing - USA. "It better reflects the evolution of the Global brand and what it means to its customers."
With the launch of its enhanced brand, Global remains fully committed to providing strong, reliable choices to its network of dealers, designers and customers – with product solutions that will enhance their work environments and deliver exceptional value.
"While our brand identity has evolved, what has not changed are the values of our company," says Joel Feldberg. "To this day, our people still believe in building our business on strong relationships and doing right by our customers."
About The Global Group
The Global Group offers a broad range of furniture products designed for the office, hospitality, education and healthcare markets. Global delivers exceptional value and is a reliable choice to its international network of dealers, designers and customers. The company has been operating for nearly 50 years and employs more than 4,000 people. Global offices and facilities are located throughout Canada, the United States and the United Kingdom.