The Global Group Unveils Its Enhanced, Unified Brand Name
Updated brand identity represents Global’s evolution to serve the needs of a changing workplace.
TORONTO, CANADA – May 12, 2015 – The Global Group, a leading manufacturer of quality workplace furniture solutions, today announced the official launch of its updated brand identity, merging its regional divisions, Global Furniture Group Canada and Global Furniture Group US, into the single entity: Global Furniture Group.
"For nearly five decades, Global has witnessed the evolution of the modern workplace and has responded to the changing demands," says Joel Feldberg, President and CEO of The Global Group. "This new brand identity builds on our legacy while conveying a fresh, modern look and feel that reflects the direction we are going as a company."
The updated brand identity reinforces The Global Group's commitment to building workplace furniture that delivers great value by combining modern design, dependable quality and exceptional service – a combination that has been the key formula for Global’s success since its inception.
"The logo, and brand platform helps Global communicate what the company represents today, and going forward," says Alan Breslow, Executive Vice President Sales/Marketing - USA. “It better reflects the evolution of the Global brand and what it means to its customers."
With the launch of its enhanced brand, a brand that reinforces the diverse global audience, Global Furniture Group remains fully committed to providing strong, reliable choices to its network of dealers, designers and customers – with product solutions that will enhance their work environments and deliver exceptional value.
"While our brand identity has evolved, what has not changed are the values of our company," says Joel Feldberg. "To this day, our people still believe in building our business on strong relationships and doing right by our customers."